_____ is endowing products and services v the strength of a brand.

You are watching: The added value endowed on products and services is the:

Brand equity
Brand marking

_____ is the added value endowed to products and services.

Brand equity

______ room those trademarkable tools that serve to identify and differentiate the brand.

Brand promise
Brand mark
Brand differentiation
Brand equity
Brand elements

_____ marketing is about mixing and matching marketing tasks to maximize your individual and collective effects.


A ________ deserve to be defined as any kind of information-bearing endure a client or prospect has with the brand, the product category, or the sector that relates to the marketer"s product or service.

brand character
brand awareness
brand trait
brand contact
brand element

_____ occurs when customers endure the agency as moving on its brand promise.

Brand experience
Brand bonding
Internal branding
Brand promising
Brand awareness

A _____ is a consumer-focused exercise that entails a series of steps to evaluate the wellness of the brand, i found it its sources of brand equity, and suggest ways to improve and leverage its equity.

brand solution analysis
brand assessment
brand check-up
brand tracking study
brand audit

When a firm provides an created brand to present a brand-new product it is called a _____.

category extension
parent brand
brand extension
family brand

A _____ product is one who brand name has been licensed to other manufacturers that actually do the product.


_____ occurs once consumers no longer associate a brand with a particular product or highly comparable products and also start reasoning less around the brand.

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Brand neglect
Brand apathy
Brand dilution
Brand ignorance
Brand concentration

_______is the collection of all brands and also brand lines i beg your pardon a particular firm supplies for sale in a particular category or market segment.

Brand equity
Multi branding
Brand portfolio
Mixed branding
Generic brand
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