If you aren"t familiar with this fierce fitness duo, it"s time you learned that the Tone It Up girls are, and also why you need to own a piece (or six) from this activewear line.
With thousands of complimentary fitness videos on YouTube, plenty of exercise challenges on their website, a nutrition arrangement to authorize up for, and a newly launched protein supplement this previous year, it"s safe to say the Tone It Up girls are killing it! And simply this particular day, they introduced their second capsule activewear repertoire.
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If you aren"t acquainted, Tone It Up is a women-specific, healthy way of life neighborhood getting to five million woguys worldwide, the brainkid of co-founders Karena Dawn and Katrina Scott, additionally well-known as the Tone It Up girls. The brand also began via the duo — who are real-life best friends — posting workout videos on YouTube, swarm on the beach in their residence state of California. Soon sufficient, they had countless subscribers and increased Tone It Up into a full-service well-being area through workout content, including exercise DVDs and also cost-free fitness videos, nutritional guidance and also recipe ideas, as well as way of life tips. So it was a herbal fit for them to team up through BANDIER — a deluxe, multi-brand also retailer, supplying the latest in fashionable fitness — to launch their brand-new apparel arsenal.
"We are thrilcaused be the launch partner for Tone It Up"s second repertoire," says Bandier founder Jennifer Bandier. "The Tone It Up regimen and community inspire so many type of world, and we look forward to deepening our connection through Karena and also Katrina."
While restricted, the line runs the gamut via head-to-toe attire. From their Shore Tank through a built-in shelf bra, to their high-waisted High Tide legging, the pieces carry to life their beachy way of living through a water-inspired print architecture. Not to mention, the repertoire doesn"t skimp on use either, utilizing comfortable performance fabrics.
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And it"s affordable, also — every little thing is priced from $48 to $195.
"We love and live in activewear, so obtaining to architecture our own line has actually been a dream come true," says Katrina Scott, co-founder of Tone It Up. "We kbrand-new in partnering with BANDIER again for our second repertoire that we would certainly have the ability to seamlessly integrate the elements of style, feature, and our signature Southern California design impetus."