Amazon sellers who want to enhance their revenue are always on the find for profitable niches or categories. Amazon Handmade group is amongst the categories that offer a high-profit margin, v a reported typical profit margin that 26%. 

Some Amazon sellers, new and proficient alike, are not that familiar with the Handmade category of Amazon. To offer you a much better understanding the the Handmade classification in Amazon, we have actually outlined generally asked questions about Amazon Handmade.

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What does Amazon Handmade Mean?

Amazon Handmade is one exclusive community for artisans developed by Amazon to accommodate the growing populace of interested virtual sellers that are mostly artists and crafters. This details marketplace is designed to showcase various handcrafted goods. 

From a marketing perspective, Amazon Handmade is the eCommerce giant’s method of challenging the boosting popularity and also dominance of Etsy, one more eCommerce site focused on handmade and also craft supplies.

Viewing it from a platform perspective and also functionality-wise, one deserve to say that Amazon Handmade in itself is a “microsite” specialized to catering to the handcrafted items of artisans. As a microsite, Handmade caters to about 30 countries. 

Is Amazon Handmade different From Amazon? 

The idea of microsite together espoused by various other Amazon sellers have the right to be confusing because that newbie virtual sellers. The principle of qualification and also exclusivity adds more to the confusion. 

However, Amazon sellers should not it is in perplexed around the two terms. Amazon Handmade is not a separate entity or another marketplace. Amazon Handmade is actually its own category in the Amazon marketplace, comparable to Books and also Beauty & an individual Care. 

It so happened that Handmade caters to unique products that Amazon has to provide subcategories prefer Jewelry, Kitchen & Dining, beauty, beauty & Grooming, playthings & Games, many of which are called after other Amazon key categories. 

How can I come to be an Amazon Handmade Seller?

Amazon has stipulated guidelines on the website to aid would be Amazon Handmade sellers in your application. 

Yes, unlike various other platforms that emphasis on handicraft items, becoming a seller under Amazon Handmade category requires approval native Amazon. Since the company is quite certain about your reputation and also the quality of the product and services they deliver, a vetting procedure has to be implemented. 

In brief, the steps involved in coming to be a Handmade seller includes four simple steps: 

STEP 1: Apply virtual to become an Artisan

STEP 2: Create a Seller main account and complete registration

STEP 3: List her handmade products

STEP 4: Leverage program to manage and also grow her Amazon business

What questions Will Amazon Ask throughout the Application?

At the beginning of the application process, you will certainly be asked to fill-up and submit an application type or formally well-known as the “Maker Application.”

The device Application is geared in the direction of Amazon knowledge you together an artisan and the value you market as one Amazon seller. The very first portion of the application form will ask you about your name and email address. Similarly, come gauge what form of device you are, Amazon will also ask even if it is you job-related alone or work with others.


Amazon Seller Central: Screenshot that Handmade Referral Fees, from

For the Handmade: house Category, as checked out above, contains Art, Bath, Bedding, Furniture, Kitchen & Dining, Patio, Lighting, Storage, Lawn & Garden, residence Décor, Organization, Party Supplies, and Stationery categories.

What Listing category are accessible in Handmade in ~ Amazon?

As previously mentioned, Amazon Handmade has actually sub-categories because that sellers to select from. To give you a better view of your options, here are the listing categories accessible in the Handmade in ~ Amazon. 

Handmade Baby Handmade Artwork Handmade pet SuppliesHandmade toys & GamesHandmade home & Kitchen Handmade sporting activities & Outdoors Handmade beauty beauty & GroomingHandmade jewel & Watches Handmade wellness & an individual CareHandmade electronic devices Accessories Handmade Stationery & Party Supplies Handmade Clothing, shoes & Accessories

What issues Do Sellers confront on Handmade in ~ Amazon?

Amazon, as contrasted to Etsy, is relatively new to the handicraft niche. Thus, explaining some worries being raised by Handmade sellers. 

Some new sellers, particularly those who currently have experience marketing on other platforms, find the dashboard that Handmade a little overwhelming because of its countless components. Sellers who room not acquainted with Amazon are having actually some troubles with your artisan profiles and also Handmade find issues.

Other sellers were additionally complaining about the delay in receiving payment for your items. Some sellers had to wait up for virtually 6 weeks because that the payment. However, worth noting that such a payment mechanism was put by Amazon to defend buyers in case of any kind of dispute or potential product return. 

Similarly, if you room an online seller wanting to endeavor into the Handmade category of Amazon, girlfriend will likewise have to suppose 1-2 main approval home window for your Handmade application, i m sorry is relatively longer as compared to other websites. 

Should I venture into Amazon Handmade in 2021?

Despite the problems being raised on the Amazon Seller central forum page, venturing into Handmade as an Amazon Handmade seller has actually been proven to be profitable. Thus, giving an ext reasons for online sellers to become an Amazon seller.

In regards to profitability, it to be previously pointed out that the Handmade classification offers a potential mean profit margin of 26%, no to cite its calm Amazon handmade fees. Such a high margin deserve to be attributed to the huge reach that Amazon as a brand and an eCommerce store.

As contrasted to other eCommerce stores, Amazon’s revenue has climbed over 1000% in the past decade. And as of 2020, the company’s yearly revenue to be $386.06 billion. And also in the very same year, Amazon additionally accounted because that almost half of the U.S. ECommerce sales.

Furthermore, except profitability, market influence, and also massive with of Amazon, Handmade sellers likewise find Amazon as an affordable platform. Amazon has actually waived few of its sellers’ fees come attract more artisans and sellers come its platform. 

The company has waived its professional selling dues of $39.99, in addition to the monthly subscription fee and listing fee. 

In regards to logistics and also fulfillment, you may also opt to enroll in the Amazon FBA routine so that Amazon will certainly be the one come pick, pack, and ship your handmade items. If you desire Amazon to take care of your Handmade assets you might CLICK HERE. 

How deserve to I Maximize my Amazon Handmade Store?

Like any kind of other online offering platform, Handmade has its own pros and also cons. However, this does not median that you are incapable that employing approaches that will improve the engagement and conversion of her Amazon store. 

Similar to various other Amazon FBA sellers, Amazon Handmade sellers might take benefit of Amazon seller tools to boost their business. 

For calculating fees, Amazon sellers may make use of the Amazon FBA calculator. Once it involves a strategic repricing method, you can depend on one Algorithmic repricer, such together Seller Snap, come automate her repricing strategy. 

Apart indigenous its default AI setting, Seller Snap also permits you to develop your very own repricing preeminence to suit certain Buy crate scenarios. Such a customizable attribute of Seller Snap was previously disputed in among our Amazon Buy box articles. 

Another method to maximize her Amazon Handmade company is through appropriate optimization and the use of Amazon SEO. An avenue because that optimization has your artisan profile and also its three sections that need to be filled in. 

To rise the credibility and aesthetic worth of her Handmade store, you should additionally utilize professional photos for your products and showcasing of her workspace. If you have no time to execute product photography, ours friends from FreeUp can recommend experts to aid you.

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Start Your own Handmade business Today 

The facts and scenarios we have actually outlined over provide you a home window on what to expect when it concerns selling handmade assets online. Even if it is you choose Amazon Handmade group or various other online selling platforms, the is the meeting to your business and also passion for customer company that will certainly make girlfriend unique amongst other sellers online. 

Hopefully, the generally asked questions and also facts we have actually outlined over have given you part guidance and inspiration to seek your to plan of venturing right into the handmade industry.